UNILEVER EVERCALM FOR EVERYBODY
Objective
Build a global campaign for The new Evercalm body balm.
Developing a toolkit for market adaptation, with compelling campaign message, content pillars and building the framework for the channel strategy.
Focus on consumer engagement and Increase global sales within the first 3 months of launch.
Compelling Brand Message:
Authenticity : The message genuinely reflected a commitment to inclusivity and understanding of diverse skin needs.
Focus on Solutions: Highlighting how the product addressed specific concerns for different skin types.
Empowerment: Framing the message around empowering individuals to feel confident and comfortable in their own skin.
Transparency: Open about the key ingredients, research, and testing.
