UNCOVER & ANALYSE
Deep dive into all aspects of the brand, learn from legacy success and shortcomings to inform creative and activation plan, team building.
STREAMLINE
Build consistency through copywriting with brand messaging and product USPs. Create additional brand codes to continue to amplify.
CONCEPT
Ideate creative that ladders up to a centralised concept and determine how it can come to life through content, paid media, community and experiential.
CREATE
Produce campaign, Experimental Events and AI solutions for an omnichannel consumer experience with production consideration.
PLAN & ACTIVATE
Follow a tease/launch/sustain cadence ensuring enough content for all brand, community, partner and paid platforms.
VALIDATE & ITERATE
Determine success based on KPIs in the first step and determine how to iterate on the next campaign or launch.
AI SOLUTIONS | NESPRESSO
GLOBAL CAMPAIGNS : LANIEGE - WATER BANK
EXPERIMENTAL | GUCCI - MAKEUP
ESTEE LAUDER
GLOBAL CAMPAIGNS : UNILEVER
SOCIAL CAMPAIGNS : LANIEGE - LIP SLEEPING MASK
ART DIRECTION | EDITORIAL LAMPOO
ESTEE LAUDER -ORIGINS
UNILEVER - REN SKINCARE
BRANDING | DE BEERS
EXPERIMENTAL EVENTS - GUCCI - ALCHEMIST
REN SKINCARE
JO MALONE
THE CHILDREN'S SOCIETY
Jo Malone CBE
BRANDING - JO LOVES
BALANCE ME
