Foundation: Research & Strategy

Deep Dived into Target Audience:
Global Segmentation: Broken down and then further segment within those regions based abating toolkits to key market needs.
Identify Key Concerns: Addressing the most common skincare issues in each segment.
Competitor Analysis: Uncovering the gap of sustainable beauty.

Key Performance Indicators (KPIs)

Website traffic and engagement - Complete creative and consumer journey overhaul. Increasing by 80% at launch.
Social media engagement strategy reaching global targets.
Brand mentions and sentiment analysis +70%
Customer reviews and ratings increased +82%
Media coverage in key selected publications globally. Key publications: Elle, Grazia, Hello and Vogue.

Creative Execution:

Visual Storytelling:
Diverse Casting: Featuring models and influencers representing a wide range of skin tones, ethnicities, ages, and body types. Ensure authentic representation.
Real People, Real Stories: Showcasing testimonials and stories from real customers with different skin types and concerns. This builds trust and relatability.
"Before & After" : Using before & after photos, to show authentic results.

UNILEVER REN SKINCARE

Creative Director: Emma Louise Gordon

Photographer: Ben Madgwick

DOP: Alex Reid

Video Editor: Ross Gillan

Production: Nicola Rusted

Makeup Artist: Helena Kastensson

Hair Stylist: : Helena Kastensson

Fashion Stylist: Sophie Van Der Welle

UNILEVER - REN SKINCARE

ESTEE LAUDER -ORIGINS