GUCCI Alchemist’s Garden launch
Immersive , branded experience. Ultimately creating brand experiences to remember.
PHASE 1 : STRATEGIC FOUNDATION
PHASE 2 : IMMERSIVE EXPERIENCE DESIGN
CONTENT PROGRAMMING
PHASE 3 : PRE - EVENT BUZZ
PHASE 4 : THE EXECUTION
PHASE 5 : REVIEW
The Alchemist's Garden launch: Focusing on the scientific and artistic process of creating the fragrances. Think beakers, vials, rare ingredients, and a sense of experimentation.
The Secret Garden: Emphasising on the natural and botanical elements of the fragrances. Lush gardens, blooming flowers, and a sense of mystery.
The Art of Layering: Highlighting the ability to customise and create unique scents by layering the different fragrances.
A Journey Through Time: Drawing inspiration from historical alchemy and perfumery. Vintage aesthetics, antique bottles, and a sense of timeless elegance.
