Gucci Makeup Launch

360 campaign

Disrupt the category and aligning with the new creative direction under Alessandro Michele.

Bold, authentic, and disruptive 360 campaign. Celebrating individuality, embracing imperfection, and challenging traditional beauty norms. By focusing on visual storytelling, digital engagement, and experiential activations, creating a makeup launch that resonates with consumers and solidifies its position as a leader in the luxury beauty market.

Art directing and managing the implementation into markets working at Coty luxury division