ABOUT
An EXECUTIVE CREATIVE DIRECTOR with a unique blend of STARTUP AGILITY and GLOBAL CAMPAIGN EXPERTISE. Thriving on building brands from the ground up, working closely with founders to craft compelling brand ethos, clear strategy, and unique positioning.
Experience spans both client and agency side, allowing to seamlessly integrate creative vision with KPI-driven performance, increasingly leveraging AI for maximum impact. With a hands-on approach, from on-set art direction to strategic insights and operational team building.
Offering freelance and consultancy support in Art Direction, Strategy, and operational leadership for brands and agencies seeking impactful growth.
“Emma is a class act.
She is a quality creative director who not only understands the codes of luxury and premium but who can lead a team to deliver on craft and concepts beautifully - across many touch points.
Emma has proved herself to be more than a contributor, but a real people-centric leader who can motivate and galvanize a team to deliver and keep raising the bar. She is pragmatic and strategic and blends creativity with commercial nous.
I would have no qualms at all in recommending her to ambitious brands and agencies that want to both drive desirability and demand.”
— Rob Hill CEO Ogilvy Social Lab
“Emma was nothing short of a joy to work with. She is highly collaborative, always strives for excellence and has a fantastic eye for art direction. Emma also possesses a unique ability to realise a founder’s vision and translate this into compelling creative concepts that truly resonate with the customer. Any organisation would be lucky to have her..”
— Madeleine Boyle Senior Vice President KARLA OTTO
“Emma possesses a rare combination of creative vision and practical execution. Her unwavering commitment to brand excellence was evident in every project she touched for Nespresso. She consistently pushed for innovative and impactful creative solutions, always ensuring they aligned perfectly with the brand's sophisticated aesthetic and target audience. Her deep understanding of the luxury market was invaluable in shaping the content strategy and ensuring its resonance with discerning consumers.
Beyond her creative abilities, Emma is a natural leader. She fostered a collaborative and supportive environment within the team, encouraging open communication and idea sharing. Her interpersonal skills are exceptional; she has a knack for building strong relationships with colleagues and clients alike. Emma's ability to motivate and inspire those around her, coupled with her genuine camaraderie, made her an integral part of the Nespresso Content Studio's success..”