CLIENTS
COTY | L’OREAL | UNILEVER | LVMH | ESTEE LAUDER | DIOR | GUCCI | WELLA | HUGO BOSS | KYLIE COSMETICS | BURBERRY | KKW | CHLOE | LACOSTE | LAINEGE | DE BEERS | MARC JACOBS | PHILOSOPHY | TIFFANY | GARNIER | ESSIE | MAYBELLINE | JO MALOME MBE | CK | NESPRESSO
WPP | OGILVY | GRAVITY ROAD | MCCANN
GUCCI
Leading the internal creative team on a number of activations across digital and experimental. Achieving No.1 worldwide sales +64% to target for Gucci Alchemist’s Garden launch Jan 2019. Utilised data-driven insights and market analysis to inform strategic decisions, re-allocating resources to optimise ROI.
SKILLS [ Strategy / Leadership / Art direction / Branding]
GUCCI MAKEUP
Disrupt the category and aligning with the new creative direction under Alessandro Michele. Bold, authentic, and disruptive 360 campaign. Celebrating individuality, embracing imperfection, and challenging traditional beauty norms. By focusing on visual storytelling, digital engagement, and experiential activations, creating a makeup launch that resonates with consumers and solidifies its position as a leader in the luxury beauty market. Art directing and managing the implementation into markets working at Coty luxury division.
SKILLS [ Art direction / Experimental / Branding]
NESTLE / NESPRESSO
Executive Creative Director specialising in : AI-Powered Content Solutions: Expertise in utilising AI to streamline content production, personalise user experiences, and optimize content performance. A/B Testing & Optimisation: Spearheaded numerous A/B testing initiatives, consistently improving content effectiveness and ROI. Global Go-to-Market Strategy: Designed and executed successful go-to-market creative strategies across all platforms for diverse global markets.
SKILLS [ Leadership / Art direction / Production/ Design / AI solutions ]
LANIEGE
Orchestrating the #1 beauty launch in the US for Laneige via a social-first campaign featuring Sydney Sweeney, showcasing my ability to deliver market-leading results.
SKILLS [ Strategy / Casting / Art direction / Directing ]
DE BEERS
Home of love campaign. Art direction and branding.
SKILLS [ Art direction / Design / Branding ]
UNILEVER PRESTIGE
Extensive experience working with international markets, particularly in Asia and the US beauty sector. Lead creative campaigns across all digital and social touch points.
Orchestrated seamless collaboration with cross-functional teams to align on growth objectives and streamline execution, reducing time-to-market for new initiatives.
SKILLS [ Leadership / Art direction / Production/ Design / Social content / Branding / Experimental/ Digitial]
LAMPOO
Art Direction and social content and branded assets.
SKILS [ Art direction / Design / Digital ]
ESTEE LAUDER
Experience center’s around developing and executing comprehensive content strategies across multiple platforms, all designed to elevate brand positioning and resonate with target audiences. A key element of my approach is building authentic partnerships with key beauty and fashion influencers.
Developing a unique strategy: Fragrance & Personality Mapping. Analysing the personality and essence of each fragrance and strategically aligning it with influencers whose personal brand and values mirror those traits. ensuring a genuine and compelling connection between the product, the influencer, and their audience, leading to more impactful and authentic partnerships.
SKILLS [ Strategy / Art direction / Design / Digital ]
